Digitalisation of marketing

The digitalisation of marketing is leading to more and more business being done online. This is nothing new. New digital products, services and business models are created every day. Even conventional sales of goods are additionally taking place as e-business.

You would like to reach the customer of your dreams on the Internet? Then the digitalisation of marketing is exactly what you need! With S.L. you can easily digitalise your marketing.

Web applications taking usability into account (looking at all end devices), e.g. websites, apps

In most cases, the first presentation of a website on a potential customer’s smartphone is a complex business. Is the layout appealing? Is it easy to understand and operate? Does it work smoothly? If this first presentation isn’t good, most customers will leave the website or app immediately and look for an alternative.

A user-friendly website is not only important for the target group, but also for search engines like Google. Websites that meet the needs of users are preferred by Google.

To ensure that your website has a good first presentation, you need to develop it with usability in mind. This means you need to design it to look good on both desktop and mobile devices, and make sure it is easy to use. S.L. advises and supports you during the implementation!

Online distribution channels, e.g. webshops, e-support, electronic marketplaces

Digitalisation has greatly changed marketing in recent years. Businesses today need to present themselves online to reach new customers. This is often done via webshops, e-supports or electronic marketplaces.

However, the digitalisation of marketing is not just a trend, but a necessity in order to survive in competition. Because more and more customers inform themselves online about products and services before they make a purchase. Companies that do not have an online presence therefore hardly have a chance to win new customers.

However, it is not enough to just have a website or a social media account. Companies also need to take the time to optimise their online presence and ensure they rank for the most important search terms.

At the same time, they need to ensure that their content is relevant and engaging to attract users’ attention and make them buy their products or services. S.L. supports you in creating and optimising your online sales channels!

Automated, personalised and multi-channel customer approach

The automation of marketing measures, the personalised addressing of customers and the multi-channel customer approach – these are the three essential features of the digitalisation of marketing.

But what does this mean for your business?

The digitalisation of marketing enables you and companies to automate, personalise and distribute their marketing activities on multiple channels. This allows businesses to communicate more effectively and reach new customers online.

It allows you more time for strategic planning and the implementation of your marketing goals. In addition, you can target your customers more specifically and thus increase your sales. S.L. accompanies you in the design of your multi-channel customer approach.

Professional search engine marketing and social media marketing

Many companies do not know how important it is to digitalise their marketing. Yet the importance of digital marketing is so evident: by digitising marketing, companies can reach new customers online and professionalise their business.

How can you digitalise your marketing? First of all, you should professionalise your search engine marketing and social media marketing. This means using the right tools and strategies to become visible online and reach your target audience.

With the right tools and strategies, you can effectively digitise your marketing and reach new customers online. S.L. is a digital agency that specialises in professionalising search engine marketing and social media marketing. With our help, you can take your marketing to the next level and reach new customers online.